Vendor OS + managed marketplace
AI-native operating layer for fragmented travel supply.
SiniSana is building a B2B2C managed marketplace and vendor OS that helps travelers discover, book, pay and communicate while local providers run inventory, pricing, documents, payments and fulfillment from one operating stack.
ASEAN scale starts with a profitable Bali wedge:
Coming soon on
- Web
- App Store
- Google Play
Operational today. Platform next.
Profitable Bali wedge. Platform-ready foundation.
BaliBikeHouse gives SiniSana a profitable operating base, a verified supply network and real transaction history instead of a pure market hypothesis.
Profitable rental service launched
Started as a two-wheeler rental business on balibikehouse.com with organic growth.
Multi-vehicle marketplace validated
Expanded into scooters, motorcycles and cars while keeping the operating core live.
Outside capital to date
The rental wedge, supply network and transaction base were built before the seed raise.
Why SiniSana will win
Operational edge, not just digital distribution- Deep local vendor integration and standardized workflows, not only catalog listings.
- Availability sync and order orchestration for services still managed through WhatsApp.
- Simple SME funnels and tools for vendors with low digital maturity.
- AI-native automation across booking, support, onboarding, pricing and operations.
- Supply-side defensibility broad OTAs and informal vendors struggle to reproduce.
- Bali as the proof market before regional replication into Thailand and Vietnam.
All services. One platform.
One platform for tourists and fragmented local vendors.
Bali's travel-services market is fragmented, informal and operationally inefficient. SiniSana removes friction between local supply and modern traveler demand with a simple, secure and feature-rich digital platform.
Rental
Tours
Tickets
Activities
Wellness
Transfers
Surfing
Luxury
Secure booking with confidence
For travelers- Verified local supply across rentals, tours, tickets, transfers, wellness and luxury.
- Transparent pricing, ratings, reviews and clear service details before booking.
- Secure payments, digital contracts and order history inside one account.
- AI-assisted booking, multilingual support and escalation to human operators.
- Cross-sell from a trusted rental into drivers, fast boats, tours and upgrades.
Digital tools for informal supply
For providers- Vendor OS for inventory, pricing, operations and service fulfillment.
- Real-time availability sync and substitutions when a provider cannot fulfill.
- AI-powered document checks, listing generation, translations and profile completion.
- Dashboards for sales analytics, demand signals, reputation and reporting.
- Dispute, refund, payout and evidence workflows that make orders verifiable.
Unified Identity Graph
Availability Sync
Vendor OS
AI Booking Support
Secure Payments
Digital Contracts
Dispute Resolution
Vendor Data Layer
Product system
One product system for fragmented travel supply.
Managed marketplace, vendor OS and operating layer work as one loop: demand enters through the traveler app, supply is managed through provider tools, and fulfillment is controlled by the operating layer behind every order.
Traveler app
Verified local supply in a fast booking flow
Travelers can search, compare, verify, pay, chat and return without juggling multiple agents, cash payments or manual confirmation loops.
- Search and discovery across rentals, tours, tickets and wellness
- Ratings, reviews, order history and AI-assisted support
- Secure payments, identity verification and digital documents
Provider OS
Vendor OS control plane for fragmented local supply
A provider control plane for inventory, pricing, availability, dispatch, documents, payouts and AI-assisted operations, designed for vendors that still run on WhatsApp, spreadsheets and manual coordination.
- AI-assisted inventory, pricing and availability sync across branches and staff
- Live order routing, dispatch status and exception handling when supply changes
- Vendor onboarding, performance analytics and monetization tools for paid provider tiers
provider.sinisana.com
48 live orders
Vendor OS control plane
Availability synced
Dispatch selected
Connected to booking, fulfillment and payout
workflows.
Operational layer
AI-assisted operating layer behind every booking
SiniSana is not only a catalog and checkout layer. It controls the operational work after intent: provider confirmation, substitutions, evidence, customer support, refunds, payouts and reporting.
- Order orchestration, substitution routing and provider fallback logic
- Evidence capture, document exchange, refund control and payout readiness
- Operational data loop that improves automation, reliability and partner API readiness
ops.sinisana.com
Exception control loop
AI ops selected
Route the exception, preserve margin, keep the booking alive.
AI-native routing layer
AI as a routing layer, not a chatbot.
SiniSana uses AI to turn messy traveler intent into operational decisions: what can be fulfilled, which provider should fulfill it, which bundle improves margin, and when a human operator should step in before the booking breaks.
Understand demand
Classifies free-form traveler requests into dates, location, budget, category, urgency and service constraints.
Verify fulfillment
Combines inventory, calendars, provider response history, branch rules and document requirements before options are shown.
Match the right supply
Ranks providers by availability, reliability, margin, distance, response speed and readiness to complete the order.
Increase order value
Suggests rentals, drivers, tickets, tours and add-ons when the context supports a higher-margin itinerary.
Keep bookings alive
Detects unavailable supply, missing documents, pickup friction, dispute risk and refund triggers, then routes fallback or human escalation.
Compound automation
Turns bookings, cancellations, support traces and provider behavior into better routing, pricing and provider-tier intelligence.
Bali validation plan
Turn the Bali wedge into a repeatable operating playbook.
The first year is not feature sprawl. It is a controlled validation path for paid demand, provider depth, AI routing, take rate, contribution margin and category expansion before ASEAN replication.
Convert rental wedge into platform MVP
- Ship rentals marketplace on SiniSana with BaliBikeHouse supply and licensed PSP payments
- Launch Vendor OS beta for inventory, pricing, documents, dispatch and payouts
- Validate booking funnel, CAC, take rate and support workload
Add higher-value local supply
- Add cars with drivers, tours and activities around existing rental intent
- Use AI routing for provider matching, bundles and fallback selection
- Reach 60+ rental partners, 10+ service partners and first repeat cross-sell cohorts
Expand categories with operating controls
- Add tickets, wellness and curated services only where fulfillment can be controlled
- Prove provider SLAs, evidence flows, dispute handling and payout readiness
- Target 30K MAU, 8K bookings YTD and improving contribution margin
Prove repeatability and B2B monetization
- Launch provider tiers, onboarding packages, analytics and growth services
- Reach 120+ rental partners, 60+ service partners and 14K bookings YTD
- Package Bali operating data into Thailand and Vietnam replication plan
Phase 2: replicate only after operating proof
- Paid provider tiers
- AI routing economics
- Category expansion
- 2-4% Bali GMV capture
- 1-2 ASEAN pilots
Bali first. ASEAN next.
Bali proves the operating system. ASEAN repeats the playbook.
Bali is not the ceiling. It is the controlled proof market where SiniSana standardizes local supply, validates fulfillment orchestration, and turns vendor operations into a repeatable market-entry system for Thailand, Vietnam and other dense tourism destinations.
Why Bali is the proof node
Tourist wallet + operating density + verified supplyBali addressable market based on 6.95M international tourists and visitor spend.
Filtered GMV across rentals, transfers, tours, tickets, wellness and adjacent services.
2030 platform revenue base case to upside case from take rate, cross-sell and B2B monetization.
Expansion follows only after the Bali operating node proves its economics.
Monetization stack
Take rate + provider tiers + AI/data services
Replication playbook
Each new market starts from the same operating stack: demand capture, supply standardization, Vendor OS rollout and local partner loops.
Demand capture
Pre-arrival search, social, creators and partner channels move traveler intent into bookable flows.
Supply standardization
Local vendors are onboarded into pricing, availability, documents, payments and fulfillment controls.
Vendor OS rollout
Provider tools convert manual operators into a managed network with repeatable workflows.
Regional pilot
Thailand and Vietnam launch only after Bali proves routing economics and category margins.
Seed round
Prove the Bali playbook
Prove the Bali playbook
and prepare for regional replication.
This capital takes SiniSana from a proven rental wedge to a Series A-ready Bali platform:
product and vendor OS, onboarding operations, growth, legal, compliance and reserve.